ashley hill

Creative Director + Design Manager for a 1,200-square-foot immersive home experience showcasing Technicolor’s emerging technology capabilities. The creative challenge was transforming a traditional hotel ballroom into a convincing residential environment while seamlessly concealing the technology and infrastructure powering a series of augmented and virtual reality demonstrations. I directed the spatial and environmental design, integrating concealed access panels and cable management into the architecture so technology remained accessible without disrupting the experience. Projection, environmental graphics and unexpected signage elements created a hierarchy for messaging and brand presence without compromising the authenticity of the home setting. The result was an immersive, branded environment where the technology took center stage while the infrastructure behind it remained largely invisible.

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