ashley hill

Creative Director + Design Producer for a 15,000-square-foot branded environment. Inspired by the reveal of the new Xbox One X, I developed the creative concept around one corner of the massive, 20-foot-high perimeter wall slowly lifting to reveal everything the new console had to offer. Architectural elements and finishes throughout the space also drew inspiration from the new look and feel of the hardware, extending the concept throughout the environment. I led the experience from concept through production, including newly designed gaming kiosks developed in collaboration with the Xbox product design team, a modular signage and wayfinding system with interchangeable graphics, and scenic elements celebrating each new title. The environment also featured an interactive retail experience, eight private meeting rooms, a 30-person theater, broadcast deck and centralized streaming stage designed for the launch of Microsoft’s Mixer platform.

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