ashley hill

Creative Director + Design Producer for a 20,000-square-foot branded media environment hosting more than 1,500 international media outlets. The primary design challenge was transforming an existing atrium into a highly functional broadcast and press environment, accommodating a large-scale stage and LED backdrop, four expansive press risers and significant media infrastructure within the constraints of the existing architecture. I led the spatial planning, stage and scenic design, traffic flow, and helped shape the event identity and its expression across the environment, signage and wayfinding. The final experience featured custom content across the embedded LED stage backdrop, dedicated press workspaces, a private business center and hospitality suite, creating a cohesive environment designed to support both the event and the needs of the international media covering it.

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