ashley hill

Creative Director + Design Producer for a 12,000-square-foot branded environment. This project presented a unique creative challenge: translating the Xbox experiential system I had previously developed into the distinctive world of Minecraft. I directed the adaptation across environmental graphics, scenic design and digital content, maintaining the functionality of the existing system while creating an experience that felt unmistakably Minecraft. Core elements were reimagined in Minecraft textures, while custom scenic elements—including trees, clouds and the iconic dirt block—immersed guests in the Minecraft universe. The experience featured multiple themed environments, an LED backdrop showcasing community content, a video confessional booth, educational center, photo opportunities, and console, handheld and virtual reality demos using Oculus technology.

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