ashley hill

Creative Director for a 400-square-foot proprietary experience developed around Ericsson’s consumer trends research. I directed the creative team from concept through development, establishing a distinct environmental expression rooted in Ericsson’s brand language and Swedish modern design, while ensuring key elements could be reused and adapted across the broader Ericsson event portfolio. The resulting space paired warm, residential-inspired materials and hospitality touches with technology-driven experiences, including six virtual and augmented reality demos, a driving simulation sled and an experiential football toss. Custom details included laser-cut Baltic birch panels with integrated backlighting and furniture incorporating guest charging stations, creating a more welcoming, human-centered setting for exploring emerging technology and consumer trends.

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